If you have had your head buried in the sand of late you may not know that the London housing market is very stagnant on the whole. According to Halifax, house prices are falling at the fastest rate in nine years. In the past I have taken such reports with a pinch of salt. They tend to focus on the worst hit locations around the UK, dramatize and apply the shock headline to everywhere. London itself has always had its own market and on the whole it has been a resilient one since I started in this game over 15 years ago. I have seen the cycles and I have been fortunate enough to experience a very buoyant, fast paced East London market. However, this time is different.
My experience as a sales director meant I got to experience a number of different locations, overseeing 6 offices in the City Fringes. Better yet, I recently tasted the online/hybrid world which, for many of its faults (and that is a whole other story altogether) allowed me to oversee the whole of East London and West Essex just as the market turned. What interested me was the fact that the suburbs were outperforming the more central locations, a complete turnaround from just a few years ago. Back in 2011 Hackney prices were nearly doubling in the space of a year or two whilst the burbs…. well burbled along. Two years ago it all changed and yes Brexit had a lot to do with that. The first hit will always be the more Central locations. The Bloombury and Clerkenwell offices I was overseeing at the time were hit hardest. Those markets are dominated by buyers that simply have no need to rush into a sale. It’s fuelled by a want and by investment rather than a need. The same goes for the sellers. They don’t need to sell and won’t drop prices to do so. As you go further out however, you then factor the need to move such as schools and growing families.
Flash forward two years and this trend has continued and magnified. Only now the number of house sales has dropped significantly, even in the suburbs. Darn Brexit are the cries as I visit prospective sellers. Only I have never heard of a couple looking to start a family not wanting to up size because of Brexit. The fact is this. There are a number of changes introduced by the government, all of which have stifled the London market. Prime central and city fringes has definitely felt the impact of the stamp duty changes for investors and the fact they can no longer offset their mortgage interest fully when paying capital gains tax. Brexit has meant a loss of confidence in the same market and nothing is worse than an uncertain one. But lets focus on the suburbs itself. Yes all of that central London negativity and lack of investors will impact the suburbs slightly but there is one major factor I think most people have overlooked….Help to buy!
If you were to Google “Help To Buy pros and cons” you will get a whole list of why you should/shouldn’t consider it (again I could write for days on that one).
But you will be hard pushed to find what I am about to tell you. This is my theory on why the London market as a whole is so much tougher now. Most agents will tell you that the cheaper stock is selling while the big houses are sticking. That is complete rubbish in my opinion. In fact whilst working in the suburbs I had no problem finding buyers for houses from £750,000 to even £1.75m. A house I had in Snaresbrook at the latter price had more viewings (and offers) on it than some of my £350k flats. One of those offers came from a family selling their house in Wanstead through me at £950k. That property had so much interest I had to beat them away. The problem came as we went further down the chain. Selling a one bedroom two year old apartment at £350k close to Victoria Park in East London should be bread and butter stuff, especially since it had little to no growth since purchased off plan and yet I struggled to get a viewing, let alone offer. This was a common theme. So how can this be?
What props up any market?
Answer: First time buyers. So where are all these people?
Well, ask yourself this. Why would you buy a two year old apartment, generous sized ex-local authority flat or period conversion (once so popular) with a slightly older kitchen and tired bathroom when you can put 5% down on a brand new apartment and get a 20% interest free top up loan from the government?
Its not that these new builds are people’s first choice, far from it, but with that kind of incentive when deposits are so hard to come by, it’s seen as a no-brainer. So the government have succeeded in their vision to help first time buyers get on the ladder and at the same time encourage more housing development. Job done right?
Well yes and no. Historically government intervention in the housing market seems to fix one problem but create another. Or maybe this is intentional. After all, house prices are dropping making everything more affordable. Maybe this time they have it spot on. It seems no matter how much a resale property gets reduced, the lack of activity doesn’t change. When there are no buyers at the bottom of the chain, there are no buyers. Most agents are just scratching their heads…unless you are in the New Homes game. If you are lucky enough to be selling a scheme with help to buy you will know a very different story. Just recently a scheme in Hackney Wick with around 44 new apartments sold within a week. That’s where all those darn people are!
Put aside the negative impact on the rest of the market for a second, we’ve had a good run guys, let the youth of today have their moment. However, my fear is this. What happens when these new builds are no longer new and the new buyers cant take advantage of the help to buy because of it?
In two years time when you want to sell your flat and pay off that government loan but you now have no buyers either. Couple that with the fact you have probably overpaid for your spanking new apartment in the first place. You see developers have cottoned on to the fact that these help to buy flats are selling like hot cakes and just inflating the prices. What is going to happen if after Brexit this uncertainty continues, the house prices continue to tumble and you are sitting on a government loan that you will, at some point (5 years) need to pay interest on?
Just ask the people that took advantage of the scheme 5 years ago. This could all end with a bang, or more pertinently with this side bubble the government has created, a pop!
2 thoughts on “Stop blaming Brexit – The real reason for the flat London housing market”
Excellent article Nick! I agree with and have witnessed the same changes to the market. It seems that Help-to-Buy was intended to take the wealth out of the hands of private home owners and instead feed the building industry directly, this of course creates jobs for predominantly ‘visiting’ EU workers and seems like a very short-sighted policy. – Nick Kimber